Superior Fruit Innovations

Here's some news that's especially fruitful! The University of Minnesota recently announced the launch of Superior Fruit Innovations™ (SFI), a new grower-focused licensing model.

SFI is specifically designed to bring the U of M’s world-class new varieties to more growers and fruit lovers. For the first time, this model opens up exclusive U of M fruit varieties to direct-market growers who sell straight to consumers and local communities rather than through large distributors.

Designed especially for growers of all sizes, SFI provides access to premium apple and table grape varieties, celebrated for the superior flavor, texture, and color that consumers recognize and value in local food systems.

SFI reflects a foundational land-grant approach to innovation, expanding access to high-quality fruit varieties and supporting the success of a broader, more diverse grower community. By managing the program internally through the University’s Technology Commercialization Office, the U of M ensures these varieties reach growers who are deeply connected to their local food systems and customers. Get all the juicy details!